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>>> BACK TO BUSINESS IS CREATED

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>>> BACK TO BUSINESS IS CREATED

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BY "TODAY" WITH OUR SPONSOR

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AMERICAN EXPRESS.

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NOW IS THE TIME TO SHOP SMALL

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AND SUPPORT THE PLACES YOU LOVE.

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>> AS PARTS OF THE COUNTRY

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REOPEN, SMALL BUSINESS OWNERS

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ARE HAVING TO ADJUST TO A NEW

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MOR MALL.

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AND CRAIG HAD A CHANCE TO SEE

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THOSE CHANGES FIRST HAND.

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>> I DID.

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I TRAVELED TO NEW HAVEN,

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CONNECTICUT, THIS WEEK AND

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DISCOVERED A COMMUNITY THAT’S

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REALLY COMING TOGETHER LIFTING

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UP ITS SMALL BUSINESSES AND

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SUPPORTING THE BUSINESS OWNERS

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WHO ARE FINDING NEW WAYS TO KEEP

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THEIR DOORS OPEN.

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NEW HAVEN, CONNECTICUT, A

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PICTURESQUE TOWN LINED WITH

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RETAIL SHORES AND SHOPS AND

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RESTAURANTS.

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SOME THAT HAVE BEEN AROUND FOR

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DECADES.

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WITH MANY OF THE BUSINESSES

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FORCED TO CLOSE THEIR DOORS,

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SUMMER IS BRINGING HOPE.

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NOW MANY OF THESE STORE FRONTS

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ARE OPENING BACK UP WITH CHANGES

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IN PLACE.

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CHERYL McMAHON OWNER OF KARMA

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SALON INVESTED IN PROTECTIVE

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GEAR AND A SANITIZING STATION

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FOR HER EMPLOYEES.

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FOR CUSTOMER SAFETY, PARTITIONS

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ARE SET BETWEEN CHAIRS.

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HOW HAVE YOUR CUSTOMERS HELPED

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TO SUPPORT YOU?

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>> THEY SENT ME CHECKS WITHOUT

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MY ASKING OR REACHING OUT TO PAY

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FOR APPOINTMENTS THAT THEY

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MISSED.

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MY BIRTHDAY WAS DURING THE

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SHUTDOWN AND I HAD SO MANY

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PEOPLE SEND ME FLOWERS AND

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CARDS.

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IT WAS JUST REALLY NICE.

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>> Reporter: THEY THINK A LOT OF

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KARMA.

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>> YEAH.

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>> Reporter: CLEARLY.

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SHE’S NOT ALONE.

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>> MAC AND CHEESE, YAMS, MEAT

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LOAF, AND CORN BREAD.

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>> Reporter: MAMA MARY SOUL

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FOOD, THEIR BUSINESS SURVIVING

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THANKS TO TAKEOUT, DELIVERY, AND

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A LOYAL FOLLOWING.

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>> BEEN BLESSED WE DIDN’T HAVE

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TO LAY ANYBODY OFF.

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WE’VE BEEN HERE 12 YEARS.

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WE’RE NOT GOING ANYWHERE.

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>> Reporter: SMALL BUSINESSES

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ACROSS THE COMMUNITY FORCED TO

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GET CREATIVE HOPING CUSTOMERS

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WILL RETURN EVEN IF THEY CAN’T

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GATHER INSIDE LIKE THIS

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BOOKSTORE TURNING ITS PARKING

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LOT INTO A PLACE FOR PATRONS TO

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HANG OUT.

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>> IT’S A BRING YOUR OWN CHAIR.

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BYOC.

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BECAUSE WE CAN’T STERILIZE AFTER

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EVERY USE.

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>> Reporter: HULL’S ART SUPPLY

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HAS BEEN A STAPLE IN THE TOWN

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SINCE 1947.

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YOU USED TO COME IN WHEN IT WAS

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A HOBBY SHOP WHEN AURP BOY.

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>> DAD WOULD BRING ME IN TO BUY

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TRAINS AND PLANES AND ROCKETS.

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>> Reporter: NOW YOU OWN THE

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PLACE.

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WHEN THE SHUTDOWN FIRST STARTED,

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HE PUT 15,000 PRODUCTS ONLINE

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AND BUSINESS BOOMED.

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THINGS LIKE PAINT, CHALK, AND

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CLAY FLYING OFF THE SHELVES.

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>> WE WENT FROM ZERO ONLINE TO

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$10,000.

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>> Reporter: YOU PIVOTED LIKE

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THAT.

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>> LIKE THAT.

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>> Reporter: AND NOT THE ONLY

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BUSINESS ADAPTING TO THIS NEW

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NORMAL.

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CLOTHING DESIGNER NEVILLE WISDOM

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HAD TO CHANGE HIS ENTIRE

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OPERATION.

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>> THIS TIME OF THE YEAR IS

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USUALLY OUR BUSIER TIME BECAUSE

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WE DO A LOT OF EVENTS AND

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WEDDINGS AND FORMAL THINGS THAT

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PEOPLE NEED TO HAVE SOMETHING

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UNIQUE TO WEAR TO.

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>> Reporter: BUT NOT THIS YEAR.

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>> NOT THIS YEAR.

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NOTHING THIS YEAR.

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>> Reporter: SO NEVILLE STARTED

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MAKING SOMETHING NEW.

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MASKS.

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SELLING THEM ONLINE AND FOR

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IN-STORE PICKUP.

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PUBLIC OFFICIALS AND OTHER

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BUSINESS GOERS IN THE AREA

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ORDERING THEM BY THE HUNDREDS.

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YOUR PIVOT TO MASK MAKING HAS

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HELPED YOU STAY AFLOAT.

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>> I DREAMT OF BEING A DESIGNER

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AND MAKING CLOTHES.

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MASK MAKING WAS NEVER PART OF

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IT.

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>> Reporter: SUGGESTING BUSINESS

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MOVING FORWARD WILL LOOK VERY

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DIFFERENT.

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>> I THINK SOME OF THE THINGS

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THAT WE USED TO DO WON’T NEED TO

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BE DONE.

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I THINK CUSTOM WORK WILL STILL

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BE SOMETHING THAT PEOPLE ARE

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INTERESTED IN BECAUSE NOW

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THEY’RE GOING TO WANT A MASK TO

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MATCH THEIR DRESS.

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>> Reporter: THE MAIN FOCUS FOR

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MANY, KEEP A SENSE OF COMMUNITY

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DESPITE SETBACKS.

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>> WE DO THESE KINDS OF THINGS

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BECAUSE THESE PEOPLE MATTER TO

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US.

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THESE CUSTOMERS MATTER.

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THEY’RE OUR FAMILY.

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>> I ENJOYED NEW HAVEN, BY THE

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WAY.

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I BOUGHT YOU SOME MASKS FROM

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NEVILLE.

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IT’S REVERSIBLE.

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>> I LIKE IT.

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THANK YOU FOR ALL YOU DO.

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>> THIS IS COOL.

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ALSO WANT TO MENTION OUR SPONSOR

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AMERICAN EXPRESS IS WORKING TO

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SUPPORT SMALL BUSINESSES WHEN

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THEY NEED IT.

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ELIGIBLE AND ENROLLED CARD

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MEMBERS WILL GET MONEY BACK.

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IF YOU NEED MORE INTO ON THAT,