WEBVTT X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:270000 00:00:02.377 --> 00:00:04.087 Hello everyone. 00:00:04.087 --> 00:00:06.631 The unfinished work of racial justice 00:00:06.631 --> 00:00:09.467 and equality call us all to account 00:00:09.467 --> 00:00:11.761 now and always. 00:00:11.761 --> 00:00:15.181 Growing up in Alabama during the Civil Rights Movement 00:00:15.181 --> 00:00:18.643 I saw firsthand that the only thing that ever made 00:00:18.643 --> 00:00:22.605 lasting and durable change was people of goodwill 00:00:22.605 --> 00:00:25.692 putting aside comfort and safety to speak up 00:00:25.692 --> 00:00:29.779 to march, to call for accountability and to do what they could 00:00:29.779 --> 00:00:32.532 to make a flawed society more perfect. 00:00:32.532 --> 00:00:34.826 So it is today. 00:00:34.826 --> 00:00:37.662 We’re at an important moment in our history. 00:00:37.662 --> 00:00:41.166 A time when progress, which has been far too slow 00:00:41.166 --> 00:00:45.045 feels suddenly poised to move forward in a great leap. 00:00:45.045 --> 00:00:47.964 Each of us has a role to play in making sure 00:00:47.964 --> 00:00:50.258 we rise to the occasion. 00:00:50.258 --> 00:00:52.510 Things must change 00:00:52.510 --> 00:00:56.139 and Apple's committed to being a force for that change. 00:00:56.139 --> 00:01:02.020 Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative 00:01:02.020 --> 00:01:05.023 with a $100 million commitment. 00:01:05.023 --> 00:01:09.903 Beginning in the United States, and expanding globally over time 00:01:09.903 --> 00:01:14.949 the initiative will challenge the systemic barriers to opportunity and dignity 00:01:14.949 --> 00:01:17.452 that exist for communities of color 00:01:17.452 --> 00:01:20.121 and particularly for the Black community 00:01:20.121 --> 00:01:23.458 with special focus on issues of education 00:01:23.458 --> 00:01:27.796 economic equality and criminal justice reform. 00:01:27.796 --> 00:01:32.967 Led by Lisa Jackson, this effort will build on our existing work 00:01:32.967 --> 00:01:36.554 in the racial justice space and significantly broaden 00:01:36.554 --> 00:01:41.226 its scope and impact using a model that has a proven track record. 00:01:41.226 --> 00:01:45.021 In recent years, Lisa has revolutionized 00:01:45.021 --> 00:01:48.399 our environmental work by looking across the company 00:01:48.399 --> 00:01:52.570 bringing existing teams and projects together under one umbrella 00:01:52.570 --> 00:01:55.198 dramatically expanding those efforts 00:01:55.198 --> 00:01:58.618 and compounding and magnifying their results. 00:01:58.618 --> 00:02:01.913 We want to bring that same holistic focus 00:02:01.913 --> 00:02:06.042 and company-wide scale to the essential work of racial justice 00:02:06.042 --> 00:02:10.880 and breaking down barriers to opportunity across our society. 00:02:10.880 --> 00:02:14.676 The effort will build on our longstanding work 00:02:14.676 --> 00:02:17.679 with Historically Black Colleges and Universities 00:02:17.679 --> 00:02:20.557 community colleges, STEM education 00:02:20.557 --> 00:02:23.059 and under-served students and teachers 00:02:23.059 --> 00:02:28.481 and forge new partnerships with organizations like the Equal Justice Initiative. 00:02:28.481 --> 00:02:32.777 It will bring together skills and knowledge from across the company 00:02:32.777 --> 00:02:36.406 and make changes that touch just about everything we do 00:02:36.406 --> 00:02:41.703 all in service of achieving something transformative for our communities. 00:02:41.703 --> 00:02:46.040 Ahead of our Worldwide Developers Conference later this month 00:02:46.040 --> 00:02:49.544 we’re announcing a new Developer Entrepreneur Camp 00:02:49.544 --> 00:02:51.045 for Black developers 00:02:51.045 --> 00:02:54.924 with the goal of fostering and lifting up the brightest lights 00:02:54.924 --> 00:02:58.011 and best ideas in the developer family. 00:02:58.011 --> 00:03:01.764 In our supply chain and professional service partners 00:03:01.764 --> 00:03:06.227 we’re committed to increasing our total spending with black-owned partners 00:03:06.227 --> 00:03:10.899 and increasing representation across companies we do business with. 00:03:10.899 --> 00:03:14.110 Last but certainly not least 00:03:14.110 --> 00:03:19.073 we’re taking significant new steps on diversity and inclusion within Apple 00:03:19.073 --> 00:03:22.076 because there is more we can and must do 00:03:22.076 --> 00:03:26.331 to hire, develop and support those from underrepresented groups 00:03:26.331 --> 00:03:29.959 especially our Black and Brown colleagues. 00:03:29.959 --> 00:03:34.797 This is a comprehensive effort governed by three principles 00:03:34.797 --> 00:03:39.010 representation, inclusion and accountability. 00:03:39.010 --> 00:03:42.889 I think accountability deserves special attention. 00:03:42.889 --> 00:03:46.517 Whether it is at Apple or anywhere in society 00:03:46.517 --> 00:03:50.772 the burden of change must not fall on those who are underrepresented. 00:03:50.772 --> 00:03:54.567 It falls heaviest on those in positions of power 00:03:54.567 --> 00:03:59.614 leadership and influence to change structures for the greater good. 00:03:59.614 --> 00:04:03.159 Our commitment is to meet this challenge 00:04:03.159 --> 00:04:07.163 listening, learning and acting collaboratively. 00:04:07.163 --> 00:04:12.627 Apple has never shied away from tough conversations about tough topics. 00:04:12.627 --> 00:04:16.339 In fact, they’re the only way we've made progress 00:04:16.339 --> 00:04:18.967 and that is still true today. 00:04:18.967 --> 00:04:20.969 We will do our part 00:04:20.969 --> 00:04:22.971 and I want to send our gratitude 00:04:22.971 --> 00:04:27.850 to everyone who is pushing needed changes forward in their communities. 00:04:27.850 --> 00:04:29.852 Thank you.